Search, scroll, or discover? A calmer way to find products
Marketplace search, visual inspiration, social shopping, and curated guides each solve a different problem. Here is the gap Amatok is designed to fill.
Read articleAmatok journal
Notes on finding what fits.
Product discovery, thoughtful design, future relevance, and the choices behind Amatok.
When more choice does not make shopping easier
The problem is not simply too many products. It is too many products without enough help understanding which ones fit.
Read article
A shopping feed should be something you can steer
Personalization becomes more useful when positive, negative, and changing preferences are visible inputs—not hidden assumptions.
Read article
From inspiration to a useful shopping shortlist
Visual discovery helps when words are missing. The next step is turning that inspiration into a shortlist shaped by your preferences.
Read article
Affiliate links should not make product discovery harder to trust
Clear labels, nearby explanations, and recommendation independence are basic requirements when a discovery product may earn from a purchase.
Read article